New rishta culture in Pakistan

The overwhelming response to Muzz’s events has allowed them to expand beyond Lahore and Islamabad to Karachi, and now a Pakistan-wide ‘Baat Pakki’ tour in May, with tickets already live in the app. While Muzz is known for its disruptive approach to digital matchmaking, these offline events are carving out a new space in Pakistan’s rishta culture – and Pakistanis across the country are welcoming it with open arms.